We live faster and more intensively. So it's not surprising that many of us give up standing in queues and choose online shopping. There are many different online shop, ones that are regular and ones that outperform the competition. One of the most common reasons for abandoning basket is too many steps a customer has to do to buy the goods or lack of authenticiy of the seller.

What are the features of a good online store?

Instant online payments are a very important aspect in the struggle for the customer. Of course, this is not the only form of shortening the purchase process. The factors to be paid attention are, first of all:

  • Efficient website — according to research, as many as 40% of online stores customers will cancel their purchase if the website loads longer than 3 seconds!
  • Good quality photos and encouraging unique product descriptions
  • Intuitive and simple shopping basket
  • Visible and legible product prices
  • RWD website that looks good on mobile devices
  • Interesting graphics
  • Fast and secure payments

As you can see, there are multiple aspects that you should pay attention to if you struggle for online customer's attention. However, let's focus on what we like most, namely the payments.

How to shorten the shopping process to a minimum?

Using an online payment processor that will provide customers with top notch solutions will make them complete the purchase in no time. However, it is worth paying attention to the methods available with the payment gateways. Google Pay or Apple Pay are one of the best payment methods that have been introduced in several European countries.

Google Pay is a very popular form of payment both in stationary stores and e-commerce. Why? There are several reasons.

Extremely fast payment process

Speed and convenience are one of the most important factors to have abandon traditional stores in favor of online stores. Why force a client to enter card data and waste valuable time when it can be done in a much easier way. Payment speed is one of the factors that makes customers so eager to use this solution. When there are too many steps to perform a successful payment, you can be sure that a customer will take advantage of a competitive offer that will let them pay in much shorter time.

Feeling secure

Did you know that as many as 44% of Internet users have never decided to buy online? For 22% of them, the main reason for not using the benefits of e-commerce is the fear of lack of payment security. This is an important signal that should give to think all entrepreneurs who still have not decided to implement a comfort payment system. Despite the fact that e-commerce exists for several of years, research shows that many customers still resist leaving their data on the Internet, especially as private as the login data used to log into bank account. With services such as Google Pay, Apple Pay or even the ability to complete a BLIK payment, customers feel more secure. Finally, they do not need to pass information they always were so concerned about. This can determine the choice of the online store.

As you can see, it is not worth fearing of new payment solutions, as avoiding them will result loosing customers. If you have not yet implemented fast and efficient payment with Google Pay, change it today and start selling even more!